UX Research vs. Design Research: What’s the Difference?
UX Research and Design Research are often used interchangeably, but they serve different, and complementary purposes. Understanding how they differ helps teams ask better questions, apply insights more effectively, and ultimately create more meaningful products.
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During North Highland’s acquisition of The Bridge, there was a deliberate transition period focused on maintaining a distinct identity while integrating into the larger organization. This two-year phase required clarity, cohesion, and a strong sense of independence as teams, capabilities, and cultures merged.
As part of this transition, the design studio hosted an internal logo competition to establish a new identity for the combined technology practice: Technology Consulting Portfolio.
This project was an end-to-end reimagining of a brand identity, spanning research, naming, iconography, sitemap review, and landing page design. Equiteq is an elite global investment bank that was seeking a comprehensive global rebrand. As the firm continued to grow, its legacy brand no longer reflected its global scale, prestige, innovation, or depth of expertise.
UX Research and Design Research are often used interchangeably, but they serve different, and complementary purposes. Understanding how they differ helps teams ask better questions, apply insights more effectively, and ultimately create more meaningful products.
Hello everyone! I’m excited to share a video project I recently completed for Headstorm, aimed at supporting our sales team. Utilizing Adobe Premiere and Adobe After Effects, I crafted a dynamic and engaging video for Headstorm’s AGPILOT product.
AGPILOT is an innovative tool designed by Headstorm that leverages advanced AI and data analytics to provide real-time insights and recommendations for agronomists. It helps them make informed decisions, improve crop yields, and reduce waste.
I'm Meredith Lyon, a Senior Consultant at Headstorm. I want to share my experience in the world of software development and technology consulting with you. My job is all about working on diverse projects, learning constantly, and making a positive impact.
Reach out & I’ll send over the password!
To respect client confidentiality and protect sensitive business information, portions of my portfolio are password-protected.